Friday, May 1, 2015

An "Ad Man" on the power of words

As part of my preparation to write my monthly advertising column I reread A Technique for Producing Ideas by James Webb Young. Young was one of the original "Mad Men" and he helped create the modern advertising industry. His book is ine of the best works on the creative process I've ever found. While written for business people, I believe it has value for writers and artists as well. Here is a quote from A Technique for Producing Ideas that I think is of particular interest to writers:

"We tend to forget that words are themselves ideas. They might be called ideas in a state of suspended animation. When the words are mastered the ideas come alive again."

Young's book is still in print and available on Amazon. It is a thin volume, my 1956 edition has just 61 pages. I believe it is a good read for anyone who wants to stimulate their creativity.

If you are looking for a place to enhance and display your creativity check out the Ligonier Valley Writers Website:

Thanks for reading.

Jim Busch

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